Wednesday, April 16, 2008

Proctor & Gamble's Got Me Wherever I Turn!

Yes! Best "Ziggy" of all time!

I confess that the sight of Ziggy's unfortunate entombment in oral hygiene products fills me with undiluted joy. But it's not just the image - there's something indescribably, maddeningly wonderful about the enormous When Animals Attack-style letters hovering over Ziggy's head: "DENTAL FLOSS MALFUNCTION"! Needless to say, this phrase ("DENTAL FLOSS MALFUNCTION") will be working itself into my daily vocabulary.

It's the little touches that make this one. The single strand of dental floss threading itself under his foot, through his mouth and around his back, then making the trans-Ziggy journey a good dozen more times before final running out of juice just after looping over his nose. The way his arms hang limply and ineffectively at his side, trapped by his self-woven web of floss. The way Ziggy can't quite manage his usual look of resigned, confused desperation because of the way the floss twists his mouth around.

But it's the caption that really sells the image. Imagine this comic without the caption. We see a sad, dysfunctional man whose morning routine involves regular brushes with death, standing alone in the washroom corner. But add "DENTAL FLOSS MALFUNCTION" to the mess and it's a reminder that, hey, life is funny. Funny for everybody except the guy whose morning near-maiming with simple consumer goods is even now being published worldwide.

But Ziggy's a nice guy, and we wouldn't want to see him suffer too much. You have to admit, he's taking it like a trooper. I'm tempted to think that the "caption" isn't a caption at all, but black paint that Ziggy has prepared for just this possibility. He's juuuust blocking the "STAND HERE" with his head. What other contingency areas has Ziggy prepared throughout the house?

No comments: